I once had a client tell me that he didn't want to participate in bids as a subcontractor. He was only interested in being the prime contractor -- the top dog, so to speak. I thought this was rather odd, since his company was a small business that actually didn't have much business. By not wanting to be a subcontractor, he was missing out on opportunities that could help his business grow.
Serving as a subcontractor is not only for new or small businesses and organizations. Lots and lots of large businesses -- major companies whose names we all know -- participate in subcontractors in government contracts. There's nothing demeaning about it. There are many good reasons why subcontracting can be good for you. For example:
So be on the lookout for subcontracting opportunities. If you are aware of a contract or grant in the making, contact companies or organizations that you think might be bidding. If they are planning to bid or thinking about bidding, tell them straight out that you would like to participate as a sub, and make a case for what you can contribute, and why and how you can help them win.

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